Our Story
The Origin of My Via Francigena
Some journeys change your life forever. For Richard and Lynn Campbell, walking the Via Francigena was one of those journeys.
Richard, a Harvard Business School alum and former consultant turned world traveler, had already dedicated his life to making adventure travel more accessible through 10Adventures. But it was during this unforgettable walk through Italy that he and Lynn fell in love with the slower pace of life, the breathtaking landscapes, and the deep sense of history that surrounds every step along the trail.
Walking through medieval villages, along ancient Roman roads, and past rolling vineyards, they found themselves captivated by the richness of Italian culture. They savoured the local wines, indulged in fresh, handmade pasta, and marvelled at centuries-old churches and cobbled streets that had welcomed pilgrims for over a thousand years. More than just a hike, the Via Francigena was a journey through time, tradition, and personal reflection.
Their pilgrimage became more than a trip; it became a calling. They wanted others to experience the same magic, to walk in the footsteps of history, and to embrace the simple joy of discovery that comes from moving through the world on foot. And so, My Via Francigena was born—a company dedicated solely to helping travellers set out on their own transformative journeys along this iconic route.
As part of the 10Adventures organization, My Via Francigena combines a passion for authentic travel with world-class support, ensuring that every step of your journey is seamless and unforgettable. Whether you are in search of a spiritual retreat, cultural immersion, or simply an adventure unlike any other, we’re here to help you experience the Via Francigena the way it was meant to be—slowly, deliberately, and with wonder at every turn.
Join us, and discover the beauty of Italy, one step at a time.